Origin Nutrition.

We partner with ambitious clients to transform their business.

About Origin Nutrition

Origin Nutrition is one of India’s leading vegan nutrition supplement brands.

From Vegan Protein blends for adults and seniors to multi-nutritional drinks for children, their vision is to create Clean, Plant-Powered, Happy Nutrition For the Whole Family.

The Challenge

When we met the co-founders, Aditi and Chirag, their newly-launched Vegan Protein had already been rolled out in the market. Their struggle with brand consistency led to inconsistent messaging going out to customers.

Penetrating Origin Nutrition, into India’s (already saturated) health and wellness market with a big message to convey was not easy. We needed to create a social media content strategy with a solid insight that reconnected shoppers with the brand in a way that would make Origin Nutrition the jar they reached for first. We also needed to identify Origin’s brand language and set the tone for their communication by cultivating synergy across all marketing collaterals.

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The Solution

Through a strategic approach, we created social and digital assets that played on the audience’s penchant for playful, engaging, and bold content, all designed to drive them to the website and e-commerce platform. We spearheaded Origin Nutrition’s social media marketing strategy and in collaboration with their marketing execs, we also supported the brand through its product launches and packaging that unboxed Origin’s brand values delightfully.

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The Impact

It was an amazing adventure to have partnered with Origin Nutrition. After setting the visual architecture for the brand online, it had to be supplemented by a packaging structure that’d engage as many senses as possible. Today, an extensive range of Origin Nutrition products can be found on Amazon and supermarket shelves far and wide.

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Instagram FollowersAvg Reach pm (Instagram)Jars sold to date
12k + (Increased by 1100% in 2 years)3.9 Millionxx+Jars sold to date

Some bespoke projects by Smudge Design:


  • Supergreens
  • Biotin
  • Mojo Pops Chips
  • Senior Care Protein
  • Energy bars (yet to be launched)

Digital Assets:

  • Brand Ads
  • Amazon Store Page
  • Emailers
  • Social media assets
  • Social media ads
  • Product Videos
  • 3D motion graphics