Asian Paints

Designing a dynamic visual identity and swatch tool for India's leading paint manufacturer, turning dream homes into vibrant realities.

Approach

We crafted a fun, imaginative visual identity and color swatch tool for Asian Paints' Galaxy-themed catalogue. Inspired by the limitless beauty of galaxies, our design featured vibrant sections categorizing colors, with paint directly applied to the tool. Interactive illustrations allowed customers to visualize the end result.

Objective

Create a visual identity and color swatch tool.

Outcome

The "Colour Galaxy" theme made choosing home colors delightful and inspiring. Customers found the process engaging, sparking creativity and curiosity.

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