3i Infotech.

As a global provider of IT Infrastructure services with proven global delivery capabilities, 3i Infotech has forged strategic alliances with large OEMs. Powered by cutting-edge technology solutions, 20+ IP-based software products, solution accelerators, tried-tested methodologies, and a vast talent pool of technology experts, their services are driving business transformation for 1,000+ customers across 50 countries.

After the 3i team revisited its brand identity, it needed to be expanded into a flexible system across their omnichannel experience. When they approached us, each platform had a distinct level of differentiation that had to come together as l one unified system. The exercise involved internal branding and creating a digital presence that was representative of the brand ethos.

We propelled with subtle yet significant additions to their existing identity such as designing for their cloud services. The team incorporated the use of vibrant colours but with a minimalist touch that aimed to declutter the screen. A vibrant blue was added to represent 3i’S commitment to the tech world. The rebranding phase was designed for longevity, which demanded a futuristic treatment that safeguard it from appearing outdated in the constantly evolving technological domain

Some bespoke projects by Smudge Design:

• Brand manual guideline: Colour scheme, typography, iconography
• Merchandise: Calendars, T-shirts, employee ID cards and so much more…
• Offline events branding: advertising materials, digital collaterals
• Product launches: Logos, launch videos, motion graphics, and more…
• Office branding