
Sure, we can make your brand look pretty, but we’re not here to just be eye candy.
We design to make a real impact and deliver measurable results. We don’t believe in one-and-done projects—we’re in it for the long haul, building strong partnerships with our clients.
Based in Chennai, India, we’re a one-stop-shop for big ideas and a launchpad for brands that want to make a difference. If you’re ready to colour outside the lines, stand out in the crowd, and leave your mark, try us.
YEARS IN BUSINESS
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PROJECTS
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The Smudge Code.
Always adding value
We don’t point fingers, we deliver results.
Squad goals
We’re a squad not a solo act.
Building relationship
We pay fairly and on time, and expect the same from our clients.
Learning on repeat
We’re always sharpening our swords.
All authentic
We don’t believe in half-baked ideas or burnt toast.
Accountable & consistent
We don’t point fingers, we deliver results.
What we Offer.
We help your brand stay relevant by

Creating Clarity
We help brands find their purpose, tell their story, and stand out in a crowded market.

Design Distinction
We create killer identities, communication strategies, and packaging that make brands pop like fireworks.

Building Control
We make sure brands are consistent across all platforms, so customers always know what to expect.
Are you ready to take action? View our full list of capabilities
How we work (& play).
Asking the right questions
We go beyond surface-level fixes by asking the right questions to unlock the underlying problems and craft unique, powerful solutions
Design made for you
We craft bespoke solutions that fit your bill (figuratively and literally)!
Partners in crime
Not just design partners—we’re in the business of creating unstoppable growth with our clients through impactful design
In-it for the long run
We are big believers of building trust and always having your back through consistent results.
Partner Testimonials.
Meet the team.

Mukund
Co-founder,
Chief Executive Director

Charlie
Co-founder,
Chief Creative Director

Vipin
Creative Director

Rhea
Creative Director

Dhanya
Brand Consultant, London

Rajesh
Copy Consultant

Harshala
Copywriter, Mumbai

Khushi
Graphic Designer

Bergin
Editor, Animator

Sanaa
Account Manager

Sundar
Studio Production

Dimple
Graphic Designer

Barathan
Graphic Designer

Rehna
Graphic Designer

Anushma
Graphic Designer

Kaliappan
Account Director

Jayanti
Accountant

Mani
Studio Assistant

Uma
Studio Assistant

Momo
Most Valuable Player
Careers.
Be a part of the team kicked to create useful, beautiful things that improve the world we live in. Are you passionate about being one of the makers and doers?
FAQs.
Are you a full service agency?
We are a boutique design agency focusing on personalized turnkey solutions for our clients through collaboration. We offer a wide range of services and we control the end to end creative process till delivery.
Do you participate in Pitches? / will you do a pitch?
Our Strategic and creative resources are our most valuable assets, we cannot afford to give them away for free. We also know from experience that the best work happens in a committed relationship, we therefore don't take part in free pitches. What we offer for free to potential clients is a strategic analysis and a creative debrief.
Why should I hire a design agency?
A design agency will simplify your life while helping your business grow and save you money over time by taking care of your brand relevance and communication. We love the challenge of creating unique solutions for our clients. Furthermore, we are happy to coordinate directly with printers, web hosting and domain companies, and other agencies – all so you can focus on the bigger picture of your business.
What do I need to know before hiring a design agency?
Design is a collaborative process – we try our best to understand what you are looking for, but we can’t read your mind! The more specific feedback you can give us, the more we can refine our designs to your requirements. If you "can’t put a finger" on why something isn’t working for you, talk to us! Communication is key, and the more we understand you, the better the product we can create for you.
How much do your services cost?
Our services are never one-size-fits-all and so is our price. Please contact us to discuss your project requirements and we’d be happy to give you a ballpark.
Do you work on Credit?
We are not suppliers, we work as your partner and our work adds to your bottom line, so pay us on time and invest in us. (So, No we don't work on credit)
Do you work late and on weekends?
We work hard, but firm believers that long hours and weekend work are bad for business and work life balance. So please don't ask us too, Unless you are willing to pay for Extra Hours.
I am outside of INDIA, How does it work?
No problem, we have many overseas clients and meet regularly via video call. All estimates and bills are provided in Dollars and can be paid via bank transfer or credit card.