We craft brands centered around people with a blend of common sense and creativity.

Smudge is a Brand Design Studio.
We collaborate with entrepreneurs and leaders
to turn their visions into tomorrow's brands.

What we do

We’re gutsy and honest. Not a full-service agency,
just a damn good design team whose work
transforms brands for the better. Here’s what we excel at:

All services
Brand Strategy / Naming
Brand Messaging / Visual Identity
Packaging Design / Creative Direction
Petsy brand logo with a playful design featuring a dog, representing branding, naming, and brand strategy services by Smudge  Design.Monogram logo for Hearble featuring a stylized 'H' with a green leaf accent, representing Smudge Design's brand messaging and visual identity services. A Label Design for Wise Monkey Indian Spiced Rum in a studio shot setup.
Stack of books titled 'Ecolibrium Value Proposition: Guidelines for Brand and Product Messaging,' showcasing Smudge Design's brand communication design services.UI Design for Smartsense decarbonization platform which showcases multiple widgets.Colorful and dynamic motion graphic artwork representing Smudge Design's animation and motion graphic services.
Brand Communication Design
Design For Web / Digital Design
Animated Videos / Films
Our works

Check out how we’ve worked our expertise
to transform brands from ordinary to extraordinary.
Here’s how we’ve helped them stand out and
shine like never before!

Founders of Smudge Design, Charlie & Mukund, standing together in a green outdoor setting, one in a white t-shirt and the other in a black shirt.

We believe that creativity thrives when there's trust between leaders, entrepreneurs, and creatives.

By offering personal attention and senior expertise, we move beyond the impersonal touch of large agencies, collaborating with innovative clients and creatives who embrace new ideas and challenges.

Charlie & Mukund
Founders

Faces of Smudge

Diverse roles, one mission: creating impactful work.
Our team is our strength. Meet the talent behind it all.

Charlie, Co-Founder and Head of Design at Smudge Design, smiling in an outdoor setting, featured in the People and Team section.
Co-Founder, Creative Director

Charlie

Mukund, Co-Founder and Head of Operations at Smudge design, smiling in an outdoor setting, featured in the People and Team section.
Co-Founder, Chief Executive Director

Mukund

Vipin Nair, Creative Director at Smudge Design, smiling in an outdoor setting, featured in the People and Team section.
Creative Director

Vipin Nair

Studio Journal

Explore our Studio Journal for insights, updates,
and a peek into our creative world.

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